Structure
I organised the user journey around questions and designed the content architecture.

PROJECT / DIGITAL EXPERIENCE / 2026
I built an electric mobility hub from scratch to answer users' main questions, strengthen organic visibility and support lead conversion.
01 / CONTEXT
I developed an informative entry point to help people understand battery, range, charging and costs. The goal set for the proposal was to strengthen Nissan Portugal's digital presence and visibility in the electric segment, increase organic discovery and support lead conversion.
02 / MY CONTRIBUTION
I organised the user journey around questions and designed the content architecture.
I wrote articles, an FAQ and a glossary in plain language.
I prototyped a range comparison tool and a savings calculator in HTML, CSS and JavaScript.
03 / PROTOTYPE
Screenshots of the prototype I developed and presented at Nissan Portugal. The hub has not been published yet.
Explore the prototype (in Portuguese) (opens in a new tab)



04 / RESULT
I presented the Electric Hub as my final internship project at Nissan Portugal, and the hub is going to be implemented. It was designed to strengthen organic traffic, visibility and conversion support; as it has not been published yet, I do not claim traffic or conversion gains that have not been measured.