RC / ABOUTPORTO · PORTUGAL
PROFILE / WAY OF WORKING

Before the CV,
there is a way of working.

Marketing, context, method and learning brought together in a more personal view of my journey.

RODRIGO COUTOABOUT / RCMARKETING · PORTO · 2026
ENTER THE PROFILE

ABOUT

I turn marketing problems into clear, actionable work.

Graduated in Marketing Management from IPAM Porto, with a final grade of 17.2 out of 20. I am currently taking a postgraduate course in Digital Marketing.

AVAILABLE FORJunior roles and professional internshipsPorto and Vila Nova de Gaia
Portrait of Rodrigo Couto
RODRIGO COUTOMARKETING / PORTO
17,2Marketing Management degree, on a scale of 20
3Professional contexts
13Years of competitive team sport

PROFILE / WORKING PRINCIPLES

I have worked in operations, feedback analysis, public relations and digital marketing. In each context, I tried to understand the problem before choosing how to solve it.

I am interested in digital marketing, market analysis, product marketing, B2B and artificial intelligence applied to marketing.

HOW I WORK

I start with the problem. I choose the tool afterwards.

01

Understand

I try to understand the context, the audience and the decision the work should support.

02

Structure

I organise information, priorities and dependencies before choosing the format.

03

Execute

I turn the proposal into content, a process or an experience that can be used.

04

Review

I compare the result with the goal and note what should improve in the next iteration.

13YEARS / COMPETITIVE TEAM SPORT

BEYOND THE CV

I learnt early on that individual work has an impact on the team's result.

Thirteen years of team sports taught me to prepare, listen to the team and take responsibility for the work I deliver.

PreparationDisciplineAnalytical thinkingTeamworkAdaptabilityTime managementConsistencyResponsibility

SKILLS / TOOLS

I group my tools by the work they help me do.

I distinguish between professional experience, academic work and additional learning.

STRATEGY / RESEARCH

Understand and guide

  • Digital Marketing
  • Product Marketing
  • B2B Marketing
  • Brand Strategy
  • Analysis and Market Research
  • Communication Plans
  • SPSS
CONTENT / COMMUNICATION

Build the message

  • Digital storytelling
  • Influencer Marketing
  • Public Relations
  • Brinfer
  • Canva
  • Presentation Development
DATA / AUTOMATION

Organise and simplify

  • Microsoft Office
  • Microsoft Excel
  • Google Apps Script
  • Data Analysis
  • Google Forms
  • Microsoft Word
AI / DIGITAL PROCESSES

Explore and accelerate

  • Artificial intelligence applied to marketing
  • AI-assisted research and synthesis
  • Content ideation and structuring
  • Digital prototyping
  • AI-assisted automation

LANGUAGES

I communicate in three languages.

PortugueseNative language
SpanishB2 level, certified by Instituto Cervantes
EnglishIntermediate level

JOURNEY

Experience, education and learning.

I have organised the key moments of my journey into a timeline, with supporting documents where available.

See timeline ↗
HELLO
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