PROJECT / INFLUENCE AND PR / 2026

Bastarda

I worked on influencer marketing campaigns, identifying influencers and ambassadors, partnerships with creators, performance analysis and media communication.

CONTEXTBastarda agency
PERIODFebruary to June 2026
ROLEPR & Influencer Manager
AREASInfluence, partnerships and press
WORKCampaigns, analysis and communication

01 / RESPONSIBILITIES

From choosing profiles to communicating with the media.

I planned and followed influence campaigns from planning to performance analysis, identified influencers and ambassadors, developed strategic partnerships with creators, and wrote and distributed press releases.

This work required aligning brand objectives, profile fit, monitoring of execution and reading of performance. I also supported public relations and brand communication initiatives. For confidentiality reasons, I do not name clients, creators or results.

02 / CRITERIA

I assessed each partnership against the campaign context.

01

Affinity

I looked at the relationship between the content creator and the brand.

02

Content

I assessed clarity, consistency and quality of communication.

03

Audience

I considered the audience in light of the campaign objective.

WORK
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